Apple’s WWDC keynote yesterday was filled to the brim with software announcements for every Apple device from iOS phones and tablets to macOS computers. But one thing was conspicuously missing from the keynote: new hardware.
Technically, Apple did quietly release some new physical products at WWDC 2018, as spotted by AppleInsider. As has now become tradition, Apple unveiled new iPhone cases and Apple Watch straps in its summer 2018 seasonal colors of peach, marine green, and sky blue. Silicone cases for the iPhone X, 8 Plus, and 7 Plus will set you back $39, while the smaller iPhone 8 and 7 versions will cost $35. Meanwhile, Apple Watch Sport Bands in the new hues will cost $49 (for either the 42mm or 38mm sizes.)
There is a rainbow-colored Pride Edition Apple Watch band that the company referenced onstage at the keynote. It’s a woven nylon Apple Watch strap that costs $49 (similar to the other bands). A portion of the proceeds from Pride Edition band sales will go toward LGBTQ advocacy organizations.
Meanwhile, users of the MacBook Pro’s busted butterfly keyboard will just have to continue to spray compressed air on their keyboards and pray that they won’t lose their laptops to the titanic forces of stray pieces of lint. I’m sure none of the developers in the room even wanted any of Intel’s new, multicore eighth-generation chips anyway. Or a new iPhone SE 2. Or an AirPower charger that was announced months ago.
This is all fine.