Amazon Slashed Prices at Whole Foods. Now They’re Shooting Back Up.


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Whole Foods is raising prices again. Inc. slashed prices at Whole Foods after acquiring the natural grocer in 2017, aiming to counter its reputation for high costs. Now, pressure from consumer-product makers to cover rising costs for packaging, ingredients and transportation has led Whole Foods to raise prices on hundreds of products, according to internal communications viewed by The Wall Street Journal.


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